PORTFOLIO

Personalized Video Campaign for Swiggy Dineout

Alia Bhatt was appointed as a global ambassador for L’Oréal Paris, joining a prestigious lineup of international icons. Her launch campaign centred on achieving dreams unconditionally, encouraging women to pursue their ambitions without compromise or hesitation.

Alia Bhatt's Global Brand Ambassador Launch for L'Oreal

Concept | Copy | Campaign Management | Creative Direction

Dineout’s GIRF campaign leveraged personalized video ads featuring Kusha Kapila, addressing users by name to create a highly engaging, “thumb-stopping” experience and drive attention post-lockdown.

Concept | Copy

0-1 Visual Identify & Positioning for SOCU

Positioning | Brand Identity | Brand Startegy

We build SOCU’s 0–1 brand strategy from the ground up, defining its core narrative, positioning, and cultural edge from day one. Every layer is engineered for traction, turning early vision into a brand that resonates, scales, and performs.