ABOUT ME

Hi, I am Sonal and my career has been one long attempt to prove that the creative team and the business team can, in fact, be the same person.

A degree from NIFT Mumbai gave me the creative lens, and an MBA from ISB added the commercial one. Over the last 8 years, I’ve taken that combination across very different playgrounds: managing a ₹450 Cr category end to end at L’Oréal, building regional and product marketing programs at Swiggy Dineout, and eventually starting SOCU, my own content marketing venture, where I’ve been exploring the intersection of creators, brands and AI.

My sweet spot? Turning consumer insight into ideas, ideas into execution, and execution into business growth.

I love building brands, launching products, solving messy marketing problems and finding smarter ways to work with AI.

Outside work, I’m mom to Neon & Xenon, my two dogs. I swim, paint, write things that aren’t campaign briefs, and have watched enough versions of The Real Housewives to consider it qualitative consumer research.